The SPIN Selling Fieldbook Practical Tools Methods Exercises and Resources

Author: Neil Rackham
Publisher: McGraw-Hill Education
ISBN: 0070522359
Release Date: 1996-06-22
Genre: Business & Economics

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Major Account Sales Strategy

Author: Neil Rackham
Publisher: McGraw Hill Professional
ISBN: 9780071708401
Release Date: 1989-01-22
Genre: Business & Economics

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

SPIN selling

Author: Neil Rackham
Publisher: Gower Publishing Company, Limited
ISBN: 0566076896
Release Date: 1995
Genre: Business & Economics

True or false? In selling high-value products or services: âe¢ 'closing' increases your chance of success âe¢ it is essential to describe the benefits of your product or service to the customer âe¢ objection handling is an important skill âe¢ open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just donâe(tm)t work for major sales. Rackham went on to introduce his SPIN®-Selling method, where SPIN® describes the whole selling process - Situation questions, Problem questions, Implication questions, Need-payoff questions. SPIN®-Selling provides you with a set of simple and practical techniques which have been tried in many of todayâe(tm)s leading companies with dramatic improvements to their sales performance.

Rethinking the Sales Force Redefining Selling to Create and Capture Customer Value

Author: John DeVincentis
Publisher: McGraw Hill Professional
ISBN: 9780071371261
Release Date: 1999-02-05
Genre: Business & Economics

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.

Sales Encyclopedia

Author: John Chapin
ISBN: 9781456600068
Release Date: 2013-05-22
Genre: Business & Economics

Sales Encyclopedia is the most comprehensive how-to guide ever written on the subject of selling. This 678 page volume covers all areas of selling in depth and gives specific detail about how to execute. It also covers areas which are not included in any other sales books such as: • Intricate subtleties of rapport building • Making sure everything about you portrays the right image • How to be in line for the job when competitors don't come through • What testimonials never to show your prospect • How the parking space you choose can make or break the entire sales call • What single bit of information you can give out effortlessly to a prospect that puts you miles ahead of the competition • Subtleties of eye contact that can make or break trust instantly The six authors are some of the most highly skilled and experienced salespeople around. They have a combined total of over 141 years of real world selling experience in many industries, in both face-to-face and telemarketing sales. They have been top salespeople in each industry in which they have sold. This book contains the key information that can make you a top salesperson, and if you're already there, this book can make you even better.

The New Strategic Selling

Author: Robert B. Miller
Publisher: Kogan Page Publishers
ISBN: 0749441305
Release Date: 2004
Genre: Sales executives

`Efficient, professional... the finest high-level training programme I have ever seen... a mini-MBA in how to sell national accounts.` Henry J Cockerill, former Senior Vice President, USA Fountain Sales, COCA-COLA Company `Even more timely and effective today than when we first adopted it in 1986.` Gary Hardy, Global Leader of Sales Education and Development, The Dow Chemical Company The book that sparked a selling revolution... In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling® presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling®, into a global leader in sales and development with the most prestigious client list in the industry. The New Strategic Selling is the latest edition of the business classic and confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

Don t Fire Them Fire Them Up

Author: Frank Pacetta
Publisher: Simon and Schuster
ISBN: 9780684800509
Release Date: 1995-03-01
Genre: Business & Economics

Offers advice on reestablishing a work ethic, building a winning team, sharpening communication skills, and developing quality

Practical Holography Third Edition

Author: Graham Saxby
Publisher: CRC Press
ISBN: 9781420033663
Release Date: 2003-11-17
Genre: Technology & Engineering

Revised to reflect technological advances and new applications, Practical Holography, Third Edition is a classic, comprehensive text suitable for anyone involved in holography, from the interested amateur to the practicing research scientist. At its most basic level, the book introduces the principles behind holography and takes the reader on a step-by-step course through the materials, equipment, and techniques required to produce their own holograms. The author takes a purely practical viewpoint, keeping the mathematical content to a minimum. Later chapters of the book form a valuable reference for research scientists working with holographic techniques in all applications.

Escaping the Price Driven Sale How World Class Sellers Create Extraordinary Profit

Author: Tom Snyder
Publisher: McGraw Hill Professional
ISBN: 9780071631617
Release Date: 2007-12-07
Genre: Business & Economics

From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium price every time. Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today? Great products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don’t do something radically different soon, you will become unnecessary to customers. Integrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of SPIN Selling®, brings you Escaping the Price-Driven Sale. This book builds on Huthwaite’s history of providing groundbreaking concepts with straightforward guidance for execution. Sellers who master requisite new skills can dominate their market and virtually eliminate their competition. Those who fail to make the adjustment are doomed to irrelevance. Escaping the Price-Driven Sale reveals how sellers can become differentiators themselves by providing insight that customers cannot find elsewhere. In this book you will discover: The tectonic shift in today’s market that has irrevocably changed the nature of consultative selling Four strategies for selling at a premium—even in a commoditized market How to create lasting behavior change, individually and organizationally, to succeed in today’s marketplace

Managing Major Sales

Author: Neil Rackam
Publisher: Harper Collins
ISBN: 9780887305085
Release Date: 1991
Genre: Business & Economics

The first book on managing major sales from the bestselling author of SPIN® Selling.

Getting Partnering Right

Author: Neil Rackham
Publisher: McGraw Hill Professional
ISBN: 0070517827
Release Date: 1996
Genre: Business & Economics

Intended to be of use to executives, sales executives, accounts and sales managers, and marketing and customer service professionals, this book provides a guide to supplier-customer relationships. It examines ways of reforming selling strategies and developing more profitable ways to do business.

Sales Express

Author: Leo Gough
Publisher: John Wiley & Sons
ISBN: 9781841124971
Release Date: 2003-10-31
Genre: Business & Economics

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

CustomerCentric Selling

Author: Michael T. Bosworth
Publisher: McGraw Hill Professional
ISBN: 0071501975
Release Date: 2003-12-09
Genre: Business & Economics

FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals: Transform sales calls into interactive conversations Position their offerings in relation to buyer needs Facilitate a more consistent customer experience Achieve shorter sales cycles Integrate sales and marketing into a cooperative, cross-functional team CustomerCentric SellingTM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.