Das Facebook Marketing Buch

Author: Dan Zarrella
Publisher: O'Reilly Germany
ISBN: 9783897215962
Release Date: 2011-04-30
Genre: Computers

Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.

Free Marketing

Author: Jim Cockrum
Publisher: John Wiley & Sons
ISBN: 9781118034712
Release Date: 2011-09-27
Genre: Business & Economics

Outlines more than 100 ideas for helping a small business to generate new revenue with little or no marketing budgets, profiling a range of Internet and offline options including using top customers as an unpaid sales force, creating simple YouTube videos and holding publicity-based eBay auctions.

201 Great Ideas for Your Small Business

Author: Jane Applegate
Publisher: John Wiley & Sons
ISBN: 9780470919668
Release Date: 2011-05-03
Genre: Business & Economics

Provides a variety of ideas for the entrepreneurs of small businesses, including finding a great lawyer, locating a good accountant and how to get free government counseling. Original.

Small Business Marketing

Author: Robert Hastings
Publisher: Businessman 101
ISBN: 9781460984284
Release Date: 2011-05-09

OVERVIEWMarketing remains one of the most important business disciplines and is a much needed business practise if you want to grow your business. So, how do you market and what is needed? Marketing is crucial to the growth of any business and witnessing the amount of marketing and promotions each day on any media form from TV to the Web is confusing as to what message works and why some of successful and others simply waste money.'Small Business Marketing' has been written with the small enterprise business person in focus and it offers an easy-to-understand review of marketing requirements including case examples of successful promotions, the fundamentals of marketing and how to apply a range of small investments which can gain a great return for any business.The fact remains that most successful businesses conduct extensive marketing as part of their growth requirements and that most coverted of all marketing processes in 'branding'This book discusses a range of marketing requirements from the '5 Ps' through to Web based marketing and how to create successful websites at a low cost.It discusses product and pricing as well as marketing strategy which can offer excellent value for investment.'Small Business Marketing' contains a range of ideas and everyday strategies that will offer value marketing at even the most basic level including networking, day to day use of your current IT process to market as well as tips to assist promotion in any business market.If you want to understand marketing for your business this is the book for you. 'A Guide to Successful Marketing in Small Business' is marketing for the small business owner made simple!

Facebook f r Dummies

Author: Leah Pearlman
Publisher: John Wiley & Sons
ISBN: 9783527709533
Release Date: 2013

Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Social Media 101

Author: Jon Reed
Publisher: FT Press
ISBN: 9780133087475
Release Date: 2012-05-07
Genre: Business & Economics

Start Now with Social Media: Avoid Beginners’ Missteps and Get Great Business Results Fast! Five great boks bring together all the information you need to start profiting right now from social media! Start with Jon Reed’s Get Up to Speed with Online Marketing, the concise beginner’s guide to promoting small businesses online using every major tool, including websites, search, email, blogging, online video, social networks, and even virtual worlds. Reed doesn’t show you how to use each medium; he shows how to make the most of each of them on a limited (or nonexistent) marketing budget! Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner briefly introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer. In How to Make Money Marketing Your Business on Facebook, pioneering social media expert Clara Shih summarizes everything you need to know to help your business win in the Facebook Era, from strategy to execution, systems to policies. In How to Make Money Marketing Your Small Business on Twitter, Jamie Turner offers step-by-step techniques for tweeting your way to profits and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money with Email Marketing, Robert Scott Corbett explains why email is still the 21st century’s messaging workhorse, why you need to do serious email marketing—and offers practical tips and steps for getting powerful business results from your email, fast! From world-renowned leaders in social media and online marketing, including Jon Reed, Jamie Turner, Clara Shih, Jamie Turner, and Robert Scott Corbett.

Facebook Marketing f r Dummies

Author: John Haydon
Publisher: John Wiley & Sons
ISBN: 9783527708239
Release Date: 2012

Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

101 Tips About Growth Hacking

Author: Emmanuel Fauvel
Publisher: MyPublishingCompany
Release Date: 2017-09-12
Genre: Business & Economics

ABOUT THE BOOK Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product mаnаgеrѕ thаt specifically focus on building аnd еngаging thе uѕеr bаѕе оf a business. Growth hackers muѕt tаkе оn thе rоlеѕ оf mаrkеtеrѕ as well аѕ еnginееrѕ whо grоw buѕinеѕѕеѕ, рrоduсt mаnаgеrѕ who brаnd рrоduсtѕ аnd аdvеrtiѕеrѕ whо engage сuѕtоmеr bаѕеѕ аnd реrfоrm rеѕеаrсh tо idеntifу potential mаrkеting areas. You will discover in this book some little secrets that can make a difference for your digital marketing strategy: Growth Hacking Strategies, Winning Tactics, Winning Strategies Growth Hacking Examples, Small & Big Brands Hacks. If you want to know more about growth hacking or you plan to start building your own digital strategy and you want to optimize your advertising budget, these tips are made for you.

Facebook Marketing

Author: Meir Liraz
Publisher: Liraz Publishing
ISBN: 9781310575013
Release Date:
Genre: Business & Economics

In this book you'll discover 101 great tips and ideas proven to kick-start your Facebook marketing. Special Bonus included Within This Book: The Simple Strategy That Made Me an Internet Millionaire: There is a special breed of Online-Millionaires that are making money on the internet like crazy. You've probably never heard of them. They keep themselves and their activities under the radar. Why? because they follow a certain simple strategy and they don't want you or anyone else to discover it. This strategy has created more millionaires than you could ever think possible. How do I know? I am one of those Millionaires, and I'm going to reveal to you in this special bonus guide each and every component of this incredible strategy. My name is Meir Liraz. You may have stumble on my name on the internet, probably in relation to my activities as a writer and publisher of business guides. This is just one side of me, the visible one. There has been another side to my online presence, a concealed one, as a leading player in the internet marketing arena. I've been an active internet marketer since the first days of the Internet, back then the reigning search engines where dinosaurs bearing names like Alta-Vista, Infoseek and Lycos, while Google was just a vague idea in the minds of two brilliant Stanford students. As I don't believe in theories and opinions, I've tested dozens of ways and strategies of making money online. Some proved to be successful while others bombed (and served me well as learning experiences). I must've been doing something right as I've managed to accumulate along the way a seven figure fortune. The bottom line is that I've come up with a simple most effective strategy of making money online, as a matter of fact this strategy made me a millionaire - in the bonus section included within this book I'll show you exactly how it works so that you too will be able to make tons of money online. Why reveal my methods now? Well, I'm semi retired and I've made enough money so that my kids do not have to work one more day in their lives (if they so desire). I've had my blessings and now I want to help others succeed as well, this is my way to give back. Now look, 99% of the folks who try to make it on the Internet follow the same rout, the same set of activities. They all move in one big herd. Listen, In the highly competitive internet business arena, when you do the same things as anyone else you don't stand a chance to succeed - you are doomed. In order to make money online you must go off the beaten path, you need to do something different, you need a competitive edge - and that is where the strategy presented in this section bonus comes into play. This guide will give you that "unfair advantage" to boost your sales, pile up profits and leave your competitors in the dust. The strategy I show you in this guide is the easiest, fastest, most effective way to make money online fast. While you are reading this hundreds of people on the Internet are making money like crazy. Why not you? It doesn't require "brains" or education, anyone can do it! As a matter of fact I know of a high school dropout that is making tons of money with this strategy. All you have to do is follow my easy to understand step by step instructions. Once you complete the 4 easy to grasp steps you can just sit back and see the money keeps pouring into your bank account day in, day out, for years to come. Are you ready to make loads of money online now? just click on the "Buy" button above! Tags: Facebook advertising, social marketing, Facebook business page, Facebook marketing for dummies, Facebook page, Facebook fan page, Facebook for business.

Business Expert s Guidebook Small Business Tips Technology Trends and Online Marketing

Author: Scott Steinberg
Publisher: Lulu.com
ISBN: 9781105792618
Release Date: 2012-06-01
Genre: Business & Economics

From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today's latest high-tech innovations. Every business - and business plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security Tips - How to Start Any Business Overnight "The one book every entrepreneur should keep handy." Gary Shapiro, CEO, Consumer Electronics Association

Social Media

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 9781442265257
Release Date: 2016-08-19
Genre: Language Arts & Disciplines

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

The Small Business Bible

Author: Steven D. Strauss
Publisher: John Wiley & Sons
ISBN: 9781118238776
Release Date: 2012-02-27
Genre: Business & Economics

An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Internet Marketing for Entrepreneurs

Author: Susan Payton
Publisher: Business Expert Press
ISBN: 1606490346
Release Date: 2009-08-01
Genre: Business & Economics

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Leap 101 Ways to Grow Your Business

Author: Stephanie Chandler
Publisher: Red Wheel/Weiser
ISBN: 9781601630797
Release Date: 2009
Genre: Business & Economics

Business growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. This book presents practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. In four sections--Leverage, Execute, Accelerate, and Prosper--you will learn how to: develop a business-growth action plan; automate your business; locate business capital; identify powerful marketing strategies; harness the power of the Internet; attract the media and gain valuable exposure; boost profits by innovating; and protect your time so you can enjoy your life.--From publisher description.

Pinterest Power Market Your Business Sell Your Product and Build Your Brand on the World s Hottest Social Network

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 9780071805575
Release Date: 2012-11-02
Genre: Business & Economics

Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits